internet marketing process
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Discover
In our initial meeting, we'll discuss your project goals and what you'd like to see happen traffic wise with your website. I will then ask you for a list of target keywords that you would like to rank for in Google and other search engines, as well as a list of your competitors.
Keyword Research
After analyzing your list and checking what keywords your competitors are targeting, I will use a Keyword Traffic tool, to find out how many times on average those keywords are being searched per month. This will allow us to decide a final keyword list that we want to target in the search engines that will be the most effective.
Website Evaluation:
I will take your website and run it through several tools which will allow me where your site can improve, and how extensive of a project it will be to get it top rankings. I will make suggestions for Search Engine Optimization for On-page changes.
Implement Website Changes
There are many things on your website that I may need to change to be more keyword rich and optimized. I typically include this in my SEO packages. Sometimes a site needs a lot of changes, and sometimes none at all.
Execute Link Building
After all on-page changes have been made, I can begin the link building process. This is what will get you the top rankings. The goal of link-building is to build a slow consistent foundation of quality links that looks "natural" to search engines.
Track Progress & Results
I will send you a monthly report of your website's progress in the search engines so you can see the positive effects of my search engine optimization services. I will also track traffic results with Google Analytics so we can see which keywords are working and which ones aren't - which will allow us to reassess our keyword strategy if needed.
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