Create a clear call to action

The main purpose of a landing page is to take all the traffic that is being driven to it and convert that traffic into customers.

There are two main reasons for landing pages:

  • The first is having them be a go-to link for any marketing campaign (PPC, SEO, Social Media, Email Marketing). This means when you have a lot of potential traffic for your site, it is more effective to create a separate landing page that offers a clear direction (call to action) on what you want the visitor to do, as opposed to just sending them to your home page.
  • Second, landing pages are great for utilizing specific keywords in SEO. Better yet, when optimized correctly, these landing pages are what show up in Google for their specific keywords. This results in more traffic for your landing pages!

Landing pages need to be concise, peak the visitors interest, and let the visitor know what they should do from that point. You need to provide easy options for them to learn more or contact you. The text and graphics need to be carefully considered and strategically laid out for maximum conversions. If you’d like to implement the proven success of landing pages in your website, contact me today!