Website Optimization, also referred to as "On-Page SEO," is a crucial part in getting your website found for it's target keywords. Website Optimization is mainly focused around the structure of your website, and it's content. Typically changes will appear in search engines in just a couple weeks, but Google's algorithm will not finish placing your page/site for those website optimization changes for a full 90 days. I am very knowledgeable and effective when it comes to optimizing websites. Contact me today for a free quote!
Here are a few tips/tricks on making your website as optimized as possible:
Keep your navigation text based (instead of images)
Add a footer with a link to every page in it.
Use Search Engine Friendly URL's (AKA "Pretty URL's")
Ex: Instead of "www.craigpennings.com/page-78.php" say "www.craigpennings.com/web-design.php"
Keep the keyword Density of each page 4-5%
Ex: If your Keyword is "Website Optimization" then use it twice every 100 words.
Use Headers and Subheaders
Example: (H1, H2, and H3 tags) *only use one h1 header per page!*
Write quality content
A quality 3 to 5 paragraphs a page should do the trick!
Include Keywords in your page titles
ex: Instead of "Home Page" say "Kalamazoo Web Design"
If you are targeting a specific area, Include the name of that area in your page title as well.
ex: instead of "Website Optimization" say "Kalamazoo Website Optimization"
Use alt tags on all images
- Google cannot "crawl" images that do not have an alt tag, and you will be penalized by search engines for having unreadable content on your website.
Have a blog
- Google loves fresh content! Search engines will also give you a boost in "credibility" just because you have a blog on your site as well!
Validate your website!
- Google Favors websites that are validated to wc3 web standards!
Avoid Duplicate Content -
It is important to write all your own original content, and make sure you don't have content being repeated on every page of your site. Do NOT copy content from other sites, or Google will penalize your site. Having your own original content will give you the best results.
Relevant Outgoing Links
If you are linking to other sites in your business/field, this can help optimize your site.
Quick Load Time
If you have a lot going on and a crazy flash banner that takes 5-10 seconds to load each page, search engine crawlers can skip your site completely if it takes too long to load. A faster load time means better optimization. You should make a point to get rid of excess code on your site as well as keep image files small.
Fewer Images
A website with too many images is frowned upon by search engines. They like text. Original text.
Don't over optimize
There is a fine line between optimizing your site and spamming keywords. Spamming will only get you penalized and possibly delisted from search engines entirely. To prevent from spam, stay away from keyword stuffing. Keep the 4-5% keyword density that is suggested and don't force keywords into places where they don't fit.
Site Map
Creating both a site map on your website, and submitting a .xml site map to Google will give each page of your site a much better change of getting crawled.
301 redirect
Creating a 301 redirect will ensure that you are getting full credit for your domain. Search Engines can view "www.craigpennings.com" and "craigpennings.com" as completely different websites. If you point them to the same domain, then you will get full credit for any links pointing to either of them.
|
